Zynga Builds Its CastleVille Walls, As Its Facebook Traffic Flattens And Falls

New Facebook game CastleVille is one of Zynga's fastest-growing titles ever, as it announced a few days ago.?That's good news for the company, but maybe not good enough when you consider its overall traffic trajectory on Facebook, and its plans for an initial public offering as soon as next week. After launching in the middle of November, the medieval role-playing simulation title has grown to?6.9 million daily active users?today, currently the third-highest out of any Zynga game on Facebook. Overall, the developer has a total of 49.5 million daily actives on Facebook, according to Inside Network's?AppData?application tracking service. It's still by far the largest of any Facebook developer, but it has been falling from its peaks in previous months and years. Up until CastleVille launched, its games had been drifting down over the last 30 days from 48.2 million DAU. And bigger picture, the company's Facebook DAU had been 59 million in the second quarter, and had already fallen to 54 million in the third. In previous amendments to its filing, Zynga had said these changes were due ?to a decline in players of our more mature games and a limited number of new game launches in the first nine months of 2011.?

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