BBC Worldwide Extends Its Partnership With Video Site Viki To Cover Advertising

BBC Worldwide, the commercial arm of the BBC, today announced an extension of its relationship with social, online TV site Viki. On the heels of a strategic investment it made last year -- BBC Worldwide participated in a $20 million Series B round that also included?SK Planet, Greylock Partners, Andreessen Horowitz, Charles River Ventures, Neoteny Labs and others -- and a content licensing deal, now BBC Worldwide will also working on advertising for Viki. Through its BBC Advertising arm, the BBC will be pooling together ad inventory from its own BBC Worldwide operations with that of Viki, which is accessed in over?200 countries and offers TV shows, movies and other premium content in over 150 languages -- with those translations powered by its user base. The deal will mean that BBC can add further scale to its own advertising operations to target a class of larger advertisers looking to reach that international audience on a wide scale.

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