No matter that it?s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm. Let?s call it Penguin 1.1.
Google?s Matt Cutts announced the news a short time ago on Twitter, calling it a ?data refresh? that impacts less than one-tenth of a percent of English-language searches.
Although webmasters and SEOs have been speculating consistently in recent weeks that Google had already pushed out a Penguin update (or several), Cutts specifically says this is the first update since Penguin launched back on April 24th.
Google has described Penguin as an algorithm change that?s aimed at webspam and, more specifically, ?sites that we believe are violating Google?s quality guidelines.?
Penguin led to immediate outcries from across the SEO industry, with many questioning if it made search results better or worse. Because it?s an algorithmic change, Google said it wouldn?t consider reconsideration requests made via Webmaster Central, but it did setup a form for webmasters to use if they believe Penguin had hit their sites by mistake.
Even though tonight?s update affects a small percentage of English searches, that form is still online.
For more about the Penguin update, see the articles listed below.
Related Topics: Google: Penguin Update | Google: SEO | Top News
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